Parrot Chocolatier
Putting the squawk in squawk-olate
Join our Squawk! At Parrot Chocolatiers, we are committed to producing high quality chocolate, containing the richest flavour.We use 100% fair trade cocoa. We are dedicated to spreading awareness about the working and living conditions in developing countries that harvest cocoa.
Competitors
Brands
Nestle and Hershey.
Strengths
Nestle: Variety of flavours and bars, worldwide distribution, strong brand equity.
Hershey: Classic American values and branding, and of course, their theme park, Hersheypark!
Weaknesses
Both of your competitors have sacrificed quality for quantity, and that will be their downfall. While they are both very popular, they are not known for having the best tasting chocolate.
Logo Inspiration
How the logo shows what the company is about
The inspiration for my logo will be the tail feathers of the parrot. The tail is the most important part of the bird, as it allows the bird balance, control, and a cool butt. Therefore, I will focus on the tail for my logo.
Why the logo is effective for the brand
This logo will be effective because it will bring bright colours, brilliant imagery, and classic design all together in one cohesive logo.
How the branding/logo makes us stand out
You will stand out because my design is both classic and contemporary, making it perfect to create shock and awe, while still feeling comfortable and approachable.